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BehindtheLens AppNetframes’ “Behind the Lens with Brett Florens” app for iPad and iPhone takes us on an engaging wedding day shoot with top photographer Brett Florens. We follow this skilled professional as he guides us through the entire day, from arrival at the groom’s house and the couple’s preparation, to bridal and outdoor portraits, the church, reception, first dance, cake cutting, and more.

The app’s greatest strength is the comprehensive insight it provides into the hectic day. As we follow the admirably calm Brett from one setting to another, he shares his expert choices of equipment, exposure, wedding day proceedings, photographer’s conduct on the day, subject lighting, and pose. There are countless tips for every aspect of wedding photography, including constructive use of time on the day, building rapport with the couple, and tackling lighting challenges that arise. Coupled with the gorgeous resulting images, this information amounts to a priceless and highly-effective photography lesson.

Behind Brett’s masterful presentation hides an astounding amount of useful photographic detail. For a single outdoor shot of the groom riding a bike, for example, Brett explains how he uses pocket wizards—wireless transceivers—so that the flash can be triggered from 20-30 meters away. He attaches one to the camera and the other to the flash before bringing in a portable strobe unit to freeze the action. On this overcast day, Brett sets the camera to 400 ISO with a 200 shutter speed. The ambient light is around 200 at F11 and, as Brett explains, he is shooting at F14 to slightly underexpose the background and separate it from the subject.

Brett’s clear delivery is enhanced by the app’s superb editing. The overall emphasis is on elevating your photography—whatever your level of expertise—and creating classy images.

BehindTheLensBride

Some of the many tips I jotted down were shooting in pairs so you have images for both sides of the wedding album, getting at least one good shot of all bridesmaids and groomsmen, getting a shot of the groom as he listens to the bride’s reception speech, using an extension chord for the flash to get directional lighting, getting ambient light into a dancing shot (set to tenth of a second on F4), and checking image histogram on the fly. Brett chooses one histogram to show lack of highlights in the 1/125, F4, 400 ISO shot. On this occasion, he tackles the problem by slowing the shutter down to a tenth of a second, allowing ambient light in and adding atmosphere.

His ultimate control over his equipment is evident throughout. In one outdoor shoot, Brett makes a daylight shot look like it was taken at night, and in another reprints-generating shot, uses a wide-angle lens on a raised monopod for a photo outside the church that includes the couple’s entire guest party.

Brett’s professionalism provides a worthy lesson in fast thinking and thorough understanding of both ambient light and your equipment. When the light drops dramatically, Brett takes atmospheric shots of the couple before bringing the Ranger power pack into action. He swiftly adjusts his equipment for the reception, which is shot in a photojournalistic style with many emotive and candid images. After taking several detail shots around the room, Brett backs up onto the Epson P5000, where we get a glimpse of the many images taken so far. Using a 12-24mm lens and a slow shutter speed, he captures the couple’s arrival with lively images that have a sweeping effect, a fetching touch of drag, and sense of motion.

BehindTheLensReception

For the speeches, he uses a 600watt Elinchrome head with a white umbrella, a lighting set up which, as Brett explains, is suitable throughout as it covers both guests and speakers. For the first dance, Brett’s assistant shines a 2 million power flash light to illuminate the bride’s veil, allowing Brett to shoot romantic, warm images without a flash.

This is a superbly put together app that is guaranteed to elevate your wedding photography to a higher level and help you produce classier ‘winning shots’. It is a comprehensive and friendly guide to wedding photography, bursting with priceless photography tips for life. If you are curious about wedding photography or a practicing professional wishing to significantly improve your output and clientele, this app is for you.

Pick it up in the iTunes Store.

Aside from booth after booth of all the latest camera gear, PhotoPlus Expo offers an array of informative seminars with industry experts, covering everything from technique to marketing.

On Wednesday, I sat in on a social media seminar by wedding photographer turned family/children photographer and instructor Me Ra Koh. Her business model relies heavily on social media and blogging, which she uses to drive her workshops.

 

Here are 7 blogging tips and a few vital stats about Facebook Koh shared that can help you improve your social media reach.

1. Have a single, specialized focus.

People will read your blog if they see you as a expert. Having a consistent message and style will keep bringing them back.

2. Post consistently.

The hard fact about blogging is that your traffic will be higher if you write regular posts. By giving your readers regular and interesting content, they’ll actually work your blog into their daily/weekly schedule. If your posts drop off, so will your readership. Always have new content ready to go by writing and banking extra posts whenever you have time.

3. Have searchable categories.

Readers stay with you if they can identify with the topics that you cover. Having regular, searchable categories lets new readers dig deeper into your archives to read posts that they might have missed.

4. Hyperlink.

Linking to your own deeper material, as well as to other sites, makes your site a reliable resource for expert information, whether it comes from you or not. It helps build trust with your readers.

5. Use SEO and searchable post titles.

You want people to find your site, and search engine traffic is one of the best ways to make sure that happens. Write blog titles that give Google something to grab, with words that people are likely to use.

6. Run contests.

People love to win stuff. Give them this chance and I promise you, your traffic will climb big time. Prizes don’t have to be big — even things like gift cards and free prints or downloads will get things moving.

7. Engage your readers.

Make your blog an interactive experience. Get to know your readers. Talk to them. Ask questions. Answer their questions. Incite discussion. Be personal. Be you and your blog will take on a personality of its own.

Lastly, here are a couple of interesting stats Koh shared about Facebook that will hep you determine what and when to post:

Posts before noon get 65% more feedback.
Image posts receive 22% more engagement than video, and 54% more than text.

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Senior contributor Dan Bailey is a professional adventure, outdoor and travel photographer based in Anchorage, Alaska.

 

 

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Although The Flash Bus has ended it’s 29 city Speedlight mega-fest, the off-camera excitement continues. Joe McNally’s latest instructional DVD, The Language of Light, has just been released, and it looks like a great continuation of everything he’s been teaching for the past few years. [click to continue…]

Every year, the National Association of Broadcasters holds the NAB Show, one of the year’s most important events for people in the film industry.

Even though film makers technically don’t qualify as broadcasters, this is the event where many manufacturers debut the newest technology and support equipment. And now that video-enabled still cameras have penetrated the market, this year really featured something for everybody.

NAB Shows offer a mix of notable personalities and very intriguing pieces of kit, and NAB 2011 was no exception. Here’s a quick run-down of the things I saw last week. [click to continue…]

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Even when taking a close-up portrait outside, remember to take stock of light, angles, and positioning.

[Editor's Note: As senior contributor Dan Bailey noted recently, there are all kinds of photographers out there, each at different stages of development. The following post is intended for beginners.]

Angle, distance and lighting all play an important role in the composition of a photographer’s work. [click to continue…]

Audio is a very important aspect of any video. Even if your primary focus is on the visual side, bad sound will turn any audience off, so it is essential to get the best possible audio while you are shooting.

But on-camera microphones are some of the worst out there. [click to continue…]

Sandy Puc and Mike Long BTS Before Upcoming Tour

Trying to shoot video and stills at the same time is enough to make anyone’s head explode. I have a few recommendations for how you can keep it together while doing both. [click to continue…]

There was a time when photographers wishing to see their work in print, were at the mercy of the publishers’ critical eye. A publisher’s verdict could mark the end of the road for a book project, or be the spark to ignite a new career.

Online publishing has eliminated this scrutinizing selection process, removing any middle men in its path. The likes of Blurb, Lulu, AsukaBook and Apple among many others, have put an end to slaving over a book proposal, adhering to publisher’s list of demands, and enduring a nail biting wait for a decision.

In the new, democratized world of publishing, any photographer can publish any book, and bask in the joy of holding a professionally printed creation bearing his/her name.

With such independence however, comes greater responsibility. Where a traditional publisher would edit, design and promote your book, these tasks now lay solely on your shoulders. [click to continue…]

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